The Benefits of Social Networking

The proliferation of social networking sites such as Facebook and Twitter has not only changed the landscape of how many people use the internet, but is also creating seismic shifts in how best to promote and optimise your own site to get the best results.

This article gives an excellent explanation as to why you need to be part of this if you want to use your website as a successful part of your business:

http://www.sitepronews.com/2009/12/15/social-media-optimization-shifting-the-landscape-of-search-engine-marketing/

myDreamDesigns is helping to lead the way in integrating social networking into the day to day operation of many of our websites - check out the links on our Home page for an idea of how this can work.

Google Personalised Search

A major development in the search engine world has been announced this week, with Google confirming that from now on their personalised search will be rolled out to all users, where previously it would only operate if you were logged into a Google account, and had the option activated. Full details on this update can be found here:

http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html

So what are the implications of this change? Well firstly, it's a big boost for already established sites, as their existing popularity will make it easier for them to consolidate their ranking positions, which in turn is going to make it trickier for new sites to come in and make an impact, expecially if they're aiming for competititive keywords.

It will also create a greater focus on fresh content which will make it even more important for sites to utilise social networking media in building and establishing their site's authority.

For more information on how this change could affect your site, and for help and advice on keeping up in the ever-changing search engine world, contact myDreamDesigns for a no-obligation chat about our SEO services.