Google Personalised Search

A major development in the search engine world has been announced this week, with Google confirming that from now on their personalised search will be rolled out to all users, where previously it would only operate if you were logged into a Google account, and had the option activated. Full details on this update can be found here:

http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html

So what are the implications of this change? Well firstly, it's a big boost for already established sites, as their existing popularity will make it easier for them to consolidate their ranking positions, which in turn is going to make it trickier for new sites to come in and make an impact, expecially if they're aiming for competititive keywords.

It will also create a greater focus on fresh content which will make it even more important for sites to utilise social networking media in building and establishing their site's authority.

For more information on how this change could affect your site, and for help and advice on keeping up in the ever-changing search engine world, contact myDreamDesigns for a no-obligation chat about our SEO services.